Customers confidence in your business brand is the single most top priority you should have as a business. This is because your customers are the reason you are in business and as such building trust and confidence with them means so much for your continuity.
The question most business owners ask themselves continuously is how to build a strong brand that customers can rely on and be proud to be associated with. Surprisingly you don’t have to operate at a loss to build this brand. The following are some of the proven ways you can adopt to make your brand a hot sale.
The Human Voice and Touch
Have you ever contacted customer support either via call or email and instead of getting a human response, you are connected to an automated system? This is a common practice businesses employ. What most people don’t know is that removing the human element and replacing it with an automated system lowers the level of trust people have on companies.
Customer service is such an important slot that cannot be simply assigned to a machine. You require highly skilled personnel to handle concerns and queries customers may have round the clock. Even though this means an extra cost, it is beneficial to your business. Therefore, ensure the contact numbers you put on your online business ad listing goes directly to a real person.
Target Goals Beyond Profit
Though it sounds controversial and unconventional, having goals other than profit can help add value to your business. To start with, you should ensure that the products and services you provide are high quality. This may come at an extra cost, but it is worth it because with quality nothing can go wrong.
When a customer buys your product and it pleases them, they will most likely recommend it to others. This will help lift your brand and build your customer’s confidence. It is also considered a good ethic if you include the side effects of your products. For instance, in your online ad listing targeted at customers who search for car dealers and parts stores, you can tell your customers that some of the parts you sell cannot sustain the pressures of certain terrains and hence customers need to be more careful.
Psychologically, this will enhance the trust your customers have on your products and your truthfulness will build your brand.
Make Use of Feedback and Accept Complaints
Do not make the mistake of ignoring customer feedback because this is the voice of your customer. At times, a customer may experience a problem with your product and as such seek to correct or clarify a particular aspect of it. As a business owner, be willing to accept mistakes and take criticisms in a positive manner.
On your online ad, ensure your contact information is clearly displayed and encourage your customers to send in their queries. The long-term trust this helps in building will come back to your as a repeat purchase benefit.
The last attribute you can’t operate without is transparency. Let your customers know about your business processes and how your products come about. This creates comfort and familiarity among your customers and is healthy to your business.